Consulting and Technical Advisory | Tony Alicea

25 years of experience in software development, architecture, UX, and educating 360,000+ developers.

I help teams build the right software, with clarity, confidence, and a process that actually works in the AI age. Whether you need architecture help, UX and usability guidance, better workflows, or a senior engineer who can see the whole system, I provide practical clarity and direction.

If your team needs a strategic partner… I'm here to help.

What You Get

I'm a developer with 25 years of experience in frontend architecture and database design.
I'm a UX designer, usability, and user research expert who has led multinational enterprise design teams.
I'm an educator who has taught over 360,000 developers, many who are now senior, leads, and architects.
I'm a communicator with decades of public speaking and presentation experience from small groups to crowds of thousands.

What I Do

Technical Architecture & Engineering

Modern frontend architecture
Debugging complexity and performance issues
Code review, implementation guidance, and developer mentorship
Team processes for AI-assisted development

Product & UX Strategy

Determining root problems to solve and user research
Cognitive load reduction
Information architecture
Redesigning confusing screens and flows
AI integration that is actually useful to your users
Improving usability and accessibility without increasing complexity

Requirements, Planning, & Process

Problem decomposition
Minimum Solved Problems (MSP) over MVP
Verification gates and entropy tolerance
Vibe coded prototypes
Rewriting legacy apps with intention

Communication

Successfully interfacing designers and developers
Improving team meeting quality
Communicating with stakeholders and clients
Dealing with suggestions from non-technical folks

I'm not a freelancer. I'm not a feature factory.
I'm a partner in helping you build software and software processes that work and are maintainable long-term.

Ways to Work With Me

⏰ Hourly Consulting

Perfect for teams who need expert help on demand.

Architectural questions
Code review
UX and user workflow planning
Design system planning and implementation
Requirements clarification
Team advice

No minimum hours. Straightforward and flexible.

🔍 Product & UX Flow Audit

Fixed engagement (10-hour project)

A complete evaluation of a workflow, user journey, or interface.

You'll get:

Information architecture review
Workflow breakdown
Cognitive load and usability analysis
Clear, actionable improvement plan

Great fit for teams needing product guidance or software that has grown over time.

🏛️ Technical Advisory (Monthly Retainer)

6–8 hours/week

Ongoing requirements, architecture, and UX support.

This includes:

Architectural guidance
Code and pull request reviews
Developer mentorship
Technical direction
Implementation planning
Avoiding costly mistakes early
Helping junior/mid devs level up fast

Ideal for teams with a clear medium-term goal and need expert direction.

🚀 Software Development Lifecycle Engagement

2-week structured engagement

A customized guided overhaul of how your team plans, designs, and builds software using AI-first principles.

We'll work through core concepts that I teach and use to improve your software processes and smooth relationships between stakeholders, users, developers, and designers:

By the end, your team will have a complete end-to-end playbook for building software in the AI era, with clarity instead of chaos and massive pull requests.

Who I Work With

Web development teams building or rewriting apps
Startups needing architecture or UX expertise
Engineering teams adopting AI-assisted development
Companies modernizing legacy web apps
Teams without a dedicated architect or UX strategist
Organizations struggling with clarity, flow, or direction

If your team values clarity, simplicity, comfort, and deep understanding, we'll be a great fit.

Get in Touch

If you're interested in working together, reach out and tell me a little about your team and your goals.